Checklist for a blog post

  1.  Targeting
    1. Which CATEGORY is this blog post for?
    2. What other CATEGORIES & KEYWORDS do I want to use?
    3. Which of my audience members is this aimed at?
  2. Engaging
    1. Call to Action?
    2. Conversation Starter?
  3. Assets
    1. What video, audio, pictures, etc do you need to create?
    2. Create a feature image to be shared on social media
    3. Create images in different sizes for different platforms
  4. Writing
    1. Telling the story
    2. On site SEO
    3. Using metadata
  5. Linking & Anchor text
    1. Own posts on the same subject
    2. Own posts elsewhere
    3. Other posts on the same subject elsewhere
  6. Marketing
    1. Make bite-size versions for social media
    2. How are you re-purposing the content across different platforms
  7. Scheduling
    1. Ideal time to post the original post
    2. Is it time-sensitive (e.g is it tied into a launch event, is there an embargo?)
    3. Best time for social sharing across individual channels
  8. Monitoring
    1. Google Analytics
    2. Trackable Links
    3. Amplification / Social Response – likes and shares
    4. Engagement – Conversations and Comments
    5. Conversion– responses to your Call to Action

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