- Targeting
- Which CATEGORY is this blog post for?
- What other CATEGORIES & KEYWORDS do I want to use?
- Which of my audience members is this aimed at?
- Engaging
- Call to Action?
- Conversation Starter?
- Assets
- What video, audio, pictures, etc do you need to create?
- Create a feature image to be shared on social media
- Create images in different sizes for different platforms
- Writing
- Telling the story
- On site SEO
- Using metadata
- Linking & Anchor text
- Own posts on the same subject
- Own posts elsewhere
- Other posts on the same subject elsewhere
- Marketing
- Make bite-size versions for social media
- How are you re-purposing the content across different platforms
- Scheduling
- Ideal time to post the original post
- Is it time-sensitive (e.g is it tied into a launch event, is there an embargo?)
- Best time for social sharing across individual channels
- Monitoring
- Google Analytics
- Trackable Links
- Amplification / Social Response – likes and shares
- Engagement – Conversations and Comments
- Conversion– responses to your Call to Action