Checklist for a blog post

  1.  Targeting
    1. Which CATEGORY is this blog post for?
    2. What other CATEGORIES & KEYWORDS do I want to use?
    3. Which of my audience members is this aimed at?
  2. Engaging
    1. Call to Action?
    2. Conversation Starter?
  3. Assets
    1. What video, audio, pictures, etc do you need to create?
    2. Create a feature image to be shared on social media
    3. Create images in different sizes for different platforms
  4. Writing
    1. Telling the story
    2. On site SEO
    3. Using metadata
  5. Linking & Anchor text
    1. Own posts on the same subject
    2. Own posts elsewhere
    3. Other posts on the same subject elsewhere
  6. Marketing
    1. Make bite-size versions for social media
    2. How are you re-purposing the content across different platforms
  7. Scheduling
    1. Ideal time to post the original post
    2. Is it time-sensitive (e.g is it tied into a launch event, is there an embargo?)
    3. Best time for social sharing across individual channels
  8. Monitoring
    1. Google Analytics
    2. Trackable Links
    3. Amplification / Social Response – likes and shares
    4. Engagement – Conversations and Comments
    5. Conversion– responses to your Call to Action

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Why use WordPress for Academic Blogging?

Blogging mindmap

 

  1. It’s free – up to a very generous point.
  2. It’s customisable.
  3. It’s a social network – a great way to find and link with others in your field.
  4. It facilitates multiple authors and collaboration.
  5. It is open source – which makes it even more customisable for a very low cost (for the hosting only).
  6. People have built really usefully plugins and extended the wordpress platform to create whole online communities that can be used to blog together – for example you can build your own social network on BuddyPress.
  7. Can move swiftly and easily to a completely independent site at very low cost.
  8. Lots of free resources to learn WordPress.

Wordplay for blogging prompts

I thought about taking some aphorisms or simply received wisdom, to see if they apply to how you should behave online.Piggy

The one I always quote in class is “two ears, one mouth, use them in that order” which is based on a quote I can at best attribute to Epictetus (along with the majority of netizens.)  Here’s a few more that I think would make good blog titles.

  • A picture speaks a thousand words.
  • You catch more flies with honey than vinegar.
  • No time like the present.
  • There’s no such thing as bad publicity.
  • Never put off til tomorrow what you can do today.
  • If you’ve got nothing nice to say, don’t say anything at all.
  • Better to keep your mouth shut and be thought an idiot, than open your mouth and prove it.
  • There are three kinds of lies: Lies, Damn Lies, and Statistics.
  • If you want to ride two horses at once you should join a circus.
  • God gives every bird its worm… but He doesn’t throw it in the nest.
  • You never get a second chance to make a first impression.

And one that I’m reminded of every time I see a “Britain First” Facebook post shared:

  • What can you expect from a pig, but a grunt?

Any more suggestions?  Posts links to any blogposts inspired in the comments please 🙂  Have fun.