This video from Google is a great introduction to How Google Search Works. There are also articles on algorithmic changes, and how Google is fighting those who try to game the system for better results. There’s a second video here about what happens when Google bans you, and how and when you can reclaim your Google Rank.
A quick, easy read (& watch) introduction to the engineering behind Google search.
What’s the MAIN point you take away from this? please comment below.
Hummingbird is a completely new search algorithm that affects 90 percent of all searches, and we’ve all been using it for a month without even noticing. That’s exactly the intention. Discrete timely, relevant delivery of the content with legacy. That’s what evergreen content provides, and Google is now prioritising search to find and display it.
“the biggest thing to happen to search in a long time”.