Checklist for a blog post

  1.  Targeting
    1. Which CATEGORY is this blog post for?
    2. What other CATEGORIES & KEYWORDS do I want to use?
    3. Which of my audience members is this aimed at?
  2. Engaging
    1. Call to Action?
    2. Conversation Starter?
  3. Assets
    1. What video, audio, pictures, etc do you need to create?
    2. Create a feature image to be shared on social media
    3. Create images in different sizes for different platforms
  4. Writing
    1. Telling the story
    2. On site SEO
    3. Using metadata
  5. Linking & Anchor text
    1. Own posts on the same subject
    2. Own posts elsewhere
    3. Other posts on the same subject elsewhere
  6. Marketing
    1. Make bite-size versions for social media
    2. How are you re-purposing the content across different platforms
  7. Scheduling
    1. Ideal time to post the original post
    2. Is it time-sensitive (e.g is it tied into a launch event, is there an embargo?)
    3. Best time for social sharing across individual channels
  8. Monitoring
    1. Google Analytics
    2. Trackable Links
    3. Amplification / Social Response – likes and shares
    4. Engagement – Conversations and Comments
    5. Conversion– responses to your Call to Action

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#MFC4322 | The 10 Blogposts you need to have completed

  • A blog post about anything
  • A blog post with your personal selection of shareable good online content
  • A group blog post on taxonomies & folksonomies for a specific social media platform
  • Podcast task
  • A blog post on a subject of your own choice with external links with good keyword anchor text, illustrated with correctly attributed pictures
  • A collaboration
  • A post about the event you live tweeted – with embedded tweets
  • A blog post about the rich content you produced, with link to the rich content
  • The content schedule for your blog
  • A Christmas/December/End of Year or other timely blog post.
  • Deadline for final blog post is noon on Wednesday 16th December.

    Dress Up your Blog with WordPress Post Formats

    • What post formats do you use the most?
    • I don’t really use any WordPress post formats other than the “standard” post, and occasionally “video”.
    • How does the video post work?
    • If I post a “video” format post, then all that shows is the video in as wide a part of the screen as possible (whilst still allowing for room for my sidebar).  Whereas if I just put a piece of video as inserted media into my blog, I get a title for the blogpost, a smaller format player, and room for text around it. So I choose the format for each video post accordingly.
    • I was teaching blogging to some postgrad researchers the other day, and when I showed them the different formats for posts they got quite excited at the thought of not always having to write a long form article every time they blogged.  It kindled my curiosity as to what the other formats would look like if used correctly.

    format

    • The table above shows all 9 formats that come with the Chalk theme I use for my blog, the one I’ve chosen for this post is “Chat”.
    • So that’s why this post is coming up in this new format – it’s emulating a conversation?
    • Yes, just use an unordered list (or bullet points to the rest of us) and WordPress does the rest.
    • To find out what post formats come with your blog theme, go to the support page for your theme. Then you too can find out if you can talk to yourself.
    • Or perhaps use it next time you are reporting an interview.

    Why use WordPress for Academic Blogging?

    Blogging mindmap

     

    1. It’s free – up to a very generous point.
    2. It’s customisable.
    3. It’s a social network – a great way to find and link with others in your field.
    4. It facilitates multiple authors and collaboration.
    5. It is open source – which makes it even more customisable for a very low cost (for the hosting only).
    6. People have built really usefully plugins and extended the wordpress platform to create whole online communities that can be used to blog together – for example you can build your own social network on BuddyPress.
    7. Can move swiftly and easily to a completely independent site at very low cost.
    8. Lots of free resources to learn WordPress.

    Free Resources for Learning WordPress

    BLOG graphic

     

    First stop for learning WordPress is https://learn.wordpress.com/

    If your website is independently hosted – that is it is NOT on wordpress.com – the WordPress Codex and its teach yourself WordPress section is your first port of call.

    If you’d like a printable manual the wonderful WordPress consultants Interconnect IT regularly update their free wordpress guide.

    If you prefer video tutorials check out WordPress.tv

    Of course wordpress is a social network, and many bloggers have collated their picks of the best resources for learning WordPress, here’s a top three to get you started:

    If you find any good resources – p[lease mention them in the comments.